Imagine you are eating a chicken dinner drinking red wine. Above you, clouds move, but they are not exactly white. They seem more of a soft yellow, and they are swirling in a way that normal sky clouds wouldn’t. Eventually, these whisps fade and change into abstract and gradually shifting gradients of red. You’re not really paying close attention to this at first. After all, you are eating chicken and sipping on a glass of wine. In front of you, there is also a stage. A woman is singing with a band. You are also idly chatting with a friend sitting next to you. The next time you look upwards, the red gradients are gone. They have been replaced by images of rippling water — which eventually morphs into a cityscape.
All of this is supposed to sound like an otherworldly dream. However, such a surreal place exists in Changzhou. It’s a special events venue in Zhonglou on the grounds of the Dusit Thani Hotel near Qingfeng park. This space is as avant garde as it sounds. The structure consists of interlocking inflatable domes. A network of lighting equipment and video projectors creates a 360 degree multimedia environment. Images and patterns of smoke, fire, clouds, and a lot more are projected onto the curved walls and ceiling. The technology involved is advanced to the point where video with sound can also be played — a commercial for a automotive company, for example.
All of this is the product Oracle Projects, an international entertainment and special events production company. Before coming to Changzhou, Oracle has helped host events at the Beijing Olympics and other places around the world. Essentially, it is a high-end venue space for hire. While Oracle is working and consulting on this project, it is actually locally owned by the Shanghai Aviation Future Cultural Development Company 上海中航未来文化发展有限公司.
The event I attended was sponsored by Borgward. This is a German automotive company with a long history dating back nearly a hundred years. For a long time, this car brand was dormant, but Chinese investors helped relaunch the company recently. The evening consisted of a catered dinner, live music, dancers, a fashion show and more. To celebrate their relaunch, Borgward screened a new commercial on the venue’s curved walls. This was not a one-off event, either. Oracle Projects and its local partner have long term plans in Changzhou with other events to come.